Tech Mahindra & Microsoft Private Cybersecurity Roundtable with BizClik | Case Study
Discover how Tech Mahindra & Microsoft partnered with BizClik to host a private roundtable event on cybersecurity, engaging Fortune 1000 leaders
Tech Mahindra and
Microsoft, global leaders in digital transformation and AI-powered cybersecurity, partnered with BizClik to deliver a
private executive roundtable in New York.
The invite-only session brought together decision-makers from financial services, insurance, and large-scale retail. The focus: tackling critical cyber threats, sector-specific challenges, and the role of AI in enterprise security.
The roundtable reinforced Tech Mahindra and Microsoft’s reputation as trusted cybersecurity providers.
“There was lively conversation, and everyone who attended was very engaged. Very happy with the result,” said Senior Security Technical Specialist, Microsoft.
The Campaign Strategy - Delivering 100% Target Audience Conversion
To ensure the roundtable engaged the right senior executives, BizClik deployed a data-driven, multi-channel campaign strategy:
- Targeted eBlast: Personalised VIP invitations sent directly to the client’s priority audience.
- Venue Sourcing: A 5-star Manhattan venue selected to attract and host senior cybersecurity leaders.
- Digital Awareness Campaign: Targeted promotion across BizClik’s technology and cyber platforms, supported by editorial coverage and related articles.
- Newsletter Promotion: Focused outreach to a curated database of subscribers most relevant to the brief.
- Bespoke Landing Page: Built to showcase the event, enhance registrations, and qualify leads.
- In-Person Roundtable & Dinner: A private, invite-only setting designed to foster candid discussions and valuable peer networking.
Outcome: Every seat filled with the client’s desired attendees, achieving 100% target audience conversion.
What the Event Delivered
The private roundtable brought together 20+ high-profile cybersecurity and technology leaders representing Fortune 1000 companies.
Attending organisations included:
- JP Morgan Chase & Co
- BNY Mellon
- Mashreq
- Berkshire Global Advisors
- N2G
Participant feedback:
“Can’t say enough lovely remarks regarding the venue, cuisine, and the overall essence of the event.” - Head of Information Security, Mashreq Bank
“The event was the best of its kind I had been to.” - CISO & President, AlphaRidge
Campaign Performance
The campaign delivered measurable results across awareness, engagement, and lead generation.
Awareness Campaign:
- 112,000 web ad impressions
- 21,000 newsletter impressions
Lead Generation:
- 26 Marketing Qualified Leads (MQLs) | 216% above target
- 24 unique companies engaged |
200% above target
Key Takeaways
This partnership between Tech Mahindra, Microsoft, and BizClik shows how a private executive roundtable can:
- Deliver face-to-face engagement with hard-to-reach executives.
- Convert targeted promotion into measurable commercial results.
- Position leading brands as trusted voices on critical issues like cybersecurity and AI.
Start Your B2B Campaign with BizClik
Looking to engage senior executives and decision-makers in your industry?
BizClik offers end-to-end delivery of private roundtables that drive awareness, engagement, and lead generation.
BizClik provides the platform, audience, and expertise to make it happen.
FAQ
What is a BizClik Private Roundtable?
An exclusive, invite-only event for 10–15 senior executives. It provides a confidential setting for strategic discussions, knowledge sharing, and high-value networking.
How does BizClik ensure the right people attend?
Using our data-driven marketing strategy and access to 20 global platforms, we identify and invite senior decision-makers that match your Ideal Customer Profile (ICP).
What’s included in a Private Roundtable package?
Venue sourcing, agenda consultation, catering, on-site branding, digital promotion, a bespoke event landing page, and full campaign reporting.
How does BizClik promote the event?
Through a multi-channel campaign including targeted email outreach, newsletter promotion, web ads, and editorial coverage.
What outcomes can I expect?
Direct engagement with senior executives, guaranteed MQLs, and enhanced brand positioning with industry leaders.
Why BizClik?
We have a proven track record of delivering impactful roundtables for global enterprise brands, managing everything end-to-end to exceed expectations.
For more information, contact our team here.
Recent BizClik News
