Driving Sustainable Impact: How Capgemini Invent Partnered with BizClik to Lead the Net Zero Conversation

Capgemini Invent showcases net-zero leadership at Sustainability LIVE with a high-impact B2B campaign and qualified lead generation

Capgemini Invent, a global leader in consulting and digital transformation, partnered with Sustainability LIVE: Net Zero 2024 to amplify its leadership in sustainable business. 

Through a targeted sponsorship and content strategy, the company engaged senior ESG decision-makers, delivered its net-zero message, and generated high-quality leads.

“Net Zero is not a point-in-time goal, but a vehicle to drive lasting transformation. Alongside mitigation, businesses must prioritise a human rights-based approach and prepare for climate adaptation.

The event provided the right platform and audience to share this vision. I continue to be impressed with the design and impact of Sustainability LIVE and look forward to future partnerships,”

said Courtney Holm, VP of Sustainable Futures at Capgemini Invent.

The event sponsorship campaign aligned with Capgemini Invent’s wider sustainability and brand goals which was to: 

• Promote its Sustainable Futures agenda
• Showcase net-zero solutions
• Strengthen thought leadership
• Engage directly with decision-makers across industries

The partnership with BizClik and Sustainability Magazine provided a trusted sustainability platform to do it all.

What the Multi-Channel Campaign Delivered

Capgemini Invent’s campaign combined high-impact, multi-channel engagement to maximise reach and results, both in-person and online.

Key Campaign Elements:

• Main Stage Keynote: Courtney Holm, VP of Sustainability Solutions, spoke on climate strategy, adaptation, and human rights, which positioned Capgemini Invent as a leader in sustainable transformation.
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• Closed-Door Workshop: An invite-only session with selected target accounts generated 15+ high-quality leads.
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• Expo Stand: Their biggest stand yet created a standout space for conversations, product demos, and direct engagement.
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• Delegate Passes: On-the-ground access gave the team valuable networking time with senior sustainability and net-zero leaders.
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• Virtual Booth: A digital space, using Brella, that kept the conversation going with global attendees before, during, and after the event.
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• Leaderboard Ads: Featured on Sustainability Magazine’s website and newsletter, boosting global visibility around the campaign.
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• Cross-Channel Promotion: Supported by editorial, PR, email, and social coverage across BizClik’s full media network.
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• Audience Insights: Access to detailed engagement data from over 3,000 sustainability professionals to support follow-up and measure success.
  

What Results Did Capgemini Invent Achieve?

The campaign delivered measurable outcomes that advanced Capgemini Invent’s commercial and brand goals:

• 15+ Qualified Leads (MQLs) from the closed-door workshop
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• 3,000+ ESG Executive Profiles captured for lead nurturing
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• Main Stage Keynote: Visibility in front of a high-intent audience
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• High-Impact Brand Presence across physical and digital channels
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• Peer Recognition from senior ESG professionals across industries
  

What This Campaign Shows - and How BizClik Can Help You Do the Same

Capgemini Invent’s campaign is a strong example of how BizClik helps B2B brands turn sustainability goals into measurable outcomes.

The campaign boosted brand awareness, increased share of voice, and generated qualified leads, while reinforcing Capgemini Invent’s position as a trusted net-zero advisor.

It succeeded by:

• Delivering a consistent message across keynote, video, workshops, and editorial
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• Converting visibility into lasting engagement with senior ESG decision-makers
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• Using the right platform, audience, and content mix to drive real business impact

Want to Achieve Similar Results?

Whether you’re looking to sponsor one of our global events or build a bespoke campaign, BizClik provides the platform, audience, and expertise to bring your sustainability strategy to life.

• Hybrid Delivery for Maximum Reach: In-person impact plus global livestream and on-demand access to extend your reach.
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• Targeted Lead Generation: We use your Ideal Customer Profile (ICP) to run curated lead campaigns that connect you with high-value prospects.
  
  
• Own the Narrative: From keynote speaking and editorial to executive interviews, video, and social promotion, we position your brand as a credible voice in sustainability.

Start Your B2B Campaign with BizClik

Looking to engage ESG leaders, tell your sustainability story, or generate high-quality leads?

Partner with BizClik to sponsor an event or build a bespoke campaign - backed by trusted content, promotion, and results.