Digital Advertising Network Solutions
with
Ericsson & T-Mobile
Opportunity
Ericsson, a trusted technology partner, plays a vital role in T-Mobile's sustainability transformation journey by providing innovative solutions to drive environmental efficiencies and sustainable practices. As a valued collaborator, Ericsson contributes to T-Mobile's sustainability goals and supports the telecommunication giant in achieving its commitment to environmental stewardship. Together, Ericsson and T-Mobile demonstrate a shared vision for sustainability and technological advancement, making them key players in driving positive change within the industry.
In a strategic collaboration between BizClik and Sustainability Magazine, Ericsson and T-Mobile embarked on a digital advertising solutions campaign to enhance brand visibility and credibility, engage with targeted audiences effectively, improve content engagement and retention, increase lead generation and conversion opportunities, and gather valuable data and insights for future marketing strategies. By leveraging digital advertising solutions, Ericsson and T-Mobile aimed to solidify their place as sustainability leaders in the telecommunications sector, engage with stakeholders in a meaningful way, and drive impactful results through strategic marketing initiatives.
Industry:
Technology, Media & Telecommunications
Company:
Ericsson & T-Mobile
Solution:
Digital Advertising Network
Solution
Driving Impact — How BizClik and Sustainability Magazine amplified Ericsson's digital advertising campaign.
In collaboration with BizClik and Sustainability Magazine, Ericsson's campaign objectives were successfully met through a tailored digital advertising strategy that focused on enhancing brand visibility and credibility, engaging with targeted audiences, improving content engagement and retention, increasing lead generation opportunities, and gathering valuable data for marketing strategies. BizClik delivered a double-page spread in Sustainability Magazine featuring a one-page advertisement, coupled with a second-page split showcasing a video segment and a 300-word write-up based on an exclusive interview with David Hammarwall, Head of Customer Unit for T-Mobile at Ericsson. This interview content was repurposed into a detailed web article to provide Ericsson's audience with in-depth insights. Through strategic promotion across website content, advertising, social media, and PR channels, BizClik and Sustainability Magazine maximised the visibility and impact of this campaign.
Brand Visibility
Enhanced brand visibility and credibility for Ericsson and T-Mobile
Exclusive Interview
Targeted audience engagement through high-quality content and exclusive interviews
Content Engagement
Improved content engagement and retention through multimedia elements and in-depth insights
Lead Generation
Increased lead generation and conversion opportunities for both companies
Data and Insights
Valuable data and insights gathered for future marketing strategies
Strategic Promotion
Expanded reach and visibility through strategic promotion across various digital channels and platforms
“We have a very aggressive agenda and targets for sustainability. We aim to reach Net Zero across our entire value chain by 2040 and we’re backing that up with a solid roadmap to get there. We’re very fortunate that T-Mobile wants to be pioneers in driving the sustainability agenda too, which BizClik allowed us to showcase"
David Hammarwall
HEAD OF CUSTOMER UNIT FOR T-MOBILE
Ericsson
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