Content & Video Solutions
with
Henkel
Opportunity
Henkel, a renowned global company specialising in adhesive technologies, beauty care, and laundry and home care products, enlisted the expertise of Bjoern Neal Kirchner, the Global Head of Supply Chain for Adhesive Technologies, in their quest for operational excellence. Partnering with BizClik's Supply Chain Digital, the collaboration aimed to enhance Henkel’s supply chain operations and address their evolving business requirements effectively.
Henkel’s primary goal was to share their successful supply chain transformation story with industry peers and demonstrate their innovative strategies for operational enhancement. With Bjoern leading the way and expertise from BizClik's Supply Chain Digital, Henkel aimed to leverage their experience to inspire and educate others within the industry. By utilising the platform provided by Supply Chain Digital, Henkel sought to engage with a broad audience of professionals and stakeholders, showcasing their journey and lessons learned in achieving supply chain excellence.
Industry:
Manufacturing
Company:
Henkel
Solution:
Content & Video
Solution
Delivering comprehensive visibility — the impact of Supply Chain Digital's initiative
Through BizClik's Supply Chain Digital, we conducted an on-site filmed interview with Bjoern alongside their key partners in Amsterdam. This allowed us to showcase the collaborative and close nature of Henkel's partner relationships and how they contribute each others success.
Alongside the video we conducted a photoshoot to elevate the written digital report. The overall result was a comprehensive and impactful body of work for Henkel showcase their latest supply chain transformation journey to industry peers.
Video Interview
A compelling on-site video interview capturing key insights and success stories
Magazine Feature
A detailed 26-page Interview featured in the prestigious Supply Chain Digital Magazine
Digital Report Asset
Custom designed Henkel Ddgital report asset tailored to the company's branding and messaging
Website Promotion
Content and videos actively promoted on the Supply Chain Digital website for increased visibility
Full Social Amplification
Through strategically orchestrated LinkedIn, Twitter, and YouTube campaigns, accompanied by custom designed Henkel social assets
PR Newswire Press Release
Campaign to reach a broader audience and generate buzz around Henkel's supply chain achievements
Results
The collaboration between Henkel, Bjoern, and BizClik's Supply Chain Digital yielded impressive results, showcasing a significant return on investment (ROI) for Henkel. Key marketing KPIs such as increased brand awareness, enhanced engagement with industry peers, boosted website traffic, and improved social media interactions were achieved through this campaign. The comprehensive visibility provided by the video interview, digital report, and promotional activities led to a tangible impact on Henkel's supply chain transformation journey, solidifying their position as an industry leader and paving the way for future success.
7,350+
Unique page views generated on the web article and digital brochure
5.53mins
Average read time within the digital brochure
50+
Leads generated via click throughs
"Working with BizClik has been a real pleasure – I learned how professional PR is done, something new for an operational guy like me. The team is super focused, highly professional and good fun as well. They delivered exactly what they promised: an exceptional end product to promote what we are doing as a team. Well done."
Bjoern Kirchner
GLOBAL HEAD OF SUPPLY CHAIN ADHESIVE TECHNOLOGY
Henkel
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