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Virtual Events & Webinar Solutions with Ivalua & PwC

Opportunity

Ivalua, a leading procurement software provider known for its innovative solutions, sought to collaborate with renowned industry players to enhance its market presence and showcase its cutting-edge technology. With a strong focus on empowering businesses to optimise their procurement processes, Ivalua’s participation in the webinar campaign led by BizClik and Procurement Magazine aimed to leverage its expertise in the field and demonstrate its commitment to driving digital transformation in the procurement sector.


The webinar campaign represented a strategic opportunity for Ivalua to engage with industry professionals, showcase its thought leadership, and highlight the value proposition of its procurement solutions. By collaborating with BizClik and Procurement Magazine, Ivalua aimed to reach a wider audience, generate meaningful discussions around procurement best practices, and ultimately position themselves as a key player in the digital transformation journey of businesses worldwide. The campaign served as a platform for Ivalua to illustrate its commitment to driving innovation in procurement and provide tangible insights that would benefit organisations looking to enhance their procurement processes.

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Industry:

Technology, Media & Telecommunications

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Company:

Ivalua & PwC

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Solution:

Virtual Events & Webinars

Solution

Ivalua & PwC Success —The impact of collaborative webinar strategies.


Throughout the webinar campaign, BizClik and Procurement Magazine provided Ivalua with a comprehensive platform to showcase its procurement solutions and thought leadership. The collaboration included an engaging webinar promoted through insightful articles, social media promotion, EDM campaigns, and interactive discussions that highlighted Ivalua's expertise in the field and its commitment to driving innovation in procurement.


By leveraging the reach and credibility of BizClik and Procurement Magazine, Ivalua was able to amplify its message, engage with key stakeholders, and ultimately strengthen its position as a leading player in the procurement software market.

Watch it Here →
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Brand Visibility

Increased brand awareness and visibility within the procurement software market
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ROI

Improved marketing ROI through targeted promotional tactics and strategic partnerships
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Content Engagement

Expanded reach and engagement with industry professionals through thought leadership content
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Lead Generation

Higher lead generation and conversion rates resulting from the webinar campaign
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Data and Insights

Valuable data and insights gathered for future marketing strategies
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Strategic Promotion

Expanded reach and visibility through strategic promotion across various digital channels and platforms

Results

617

Registrants with a minimum targeted delivery of 150 registrants

411%

Project delivery percentage far exceeded the target

9,000+

Unique page views generated on the landing page

138K+

Advert impressions through web and newsletter platforms

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