White Papers & Research Reports Solutions with SAS
Opportunity
SAS, a renowned global leader in analytics software and solutions, is known for empowering customers around the world to transform data into intelligence. With a long-standing reputation for innovation and excellence, SAS is committed to helping organisations make more informed decisions and drive sustainable growth in today's data-driven landscape.
In collaboration with BizClik and Manufacturing Digital, SAS embarked on a comprehensive white paper creation and promotion package campaign. SAS aimed to achieve multiple strategic objectives, including the development of informative and valuable content that would showcase their expertise in analytics. Furthermore, the campaign focused on driving lead-generation efforts, expanding brand awareness, and positioning SAS as a thought leader in the analytics industry. Through this innovative partnership, SAS sought to leverage the reach and credibility of BizClik and Manufacturing Digital to enhance their market visibility, engage with key audiences, and ultimately drive business growth.
Industry:
Manufacturing
Company:
SAS
Solution:
White Papers & Research Reports
Solution
Driving Success — How BizClik and Manufacturing Digital helped SAS achieve campaign goals with a white paper creation solution
BizClik and Manufacturing Digital successfully executed SAS's campaign objectives by leveraging their expertise in content creation, design, and promotion. The content team at BizClik collaborated closely with SAS to develop a compelling white paper that showcased the company's analytics prowess and thought leadership. This content was expertly designed into a custom-branded white paper that resonated with SAS's target audience. Through a strategic approach, the white paper was promoted across various platforms, including web, newsletters, articles, and social media, all directing traffic to a gated landing page tailored to capture leads within SAS's target criteria.
Content Creation
High-quality content creation showcasing SAS's analytics expertise
Video Interview
A compelling online video interview capturing key insights and success stories
Magazine Feature
16-page white paper featured in the prestigious Manufacturing Digital Magazine
Digital Report Asset
Custom designed SAS digital report asset tailored to the company's branding and messaging
Targeted Approach
Driving traffic to a gated landing page for lead capture within SAS's desired criteria
Website Promotion
Content and videos actively promoted on the Manufacturing Digital website for increased visibility
Full Social Amplification
Through strategically orchestrated LinkedIn, Twitter, and YouTube campaigns, accompanied by custom Designed SAS social assets
Strategic Promotion
Campaign to reach a broader audience and generate buzz around SAS white paper

Results
100+
High quality leads delivered achieving 100% of target
5,000+
Unique page views generated on the landing page
105K+
Advert impressions through web and newsletter platforms
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