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Private Roundtable with

Tech Mahindra & Microsoft

Opportunity

Tech Mahindra and Microsoft are leaders in digital transformation and cybersecurity powered by cloud computing and artificial intelligence. Together they bring extensive expertise in cloud-based AI solutions, revolutionising cybersecurity defences against emerging threats.


Tech Mahindra and Microsoft wanted to gain an understanding of the specific challenges faced by key sectors in the United States market, notably financial services, insurance and large-scale retail companies. This understanding is essential for tailoring advanced cybersecurity solutions that cater to the unique needs of these sectors.


With a strategic, data-led approach, we created and gathered Technology and Cyber leaders from these sectors for an in-person roundtable and networking dinner. This interactive format ensured immediate exchanges of views, real-time feedback, and organic networking – significantly enhancing the depth and quality of insights shared.

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Industry:

Technology, Media & Telecommunications

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Company:

Tech Mahindra & Microsoft

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Solution:

Private Client Events & Roundtables

Solution

Data-driven marketing strategy for technology and cyber event success


The campaign was spearheaded with a data-driven marketing strategy to first identify the perfect location to engage with the target audience.


This was followed by a digital brand awareness campaign across our editorially-led technology and cyber platforms and supported with related articles and listings.


The campaign’s reach was reinforced with newsletter activity to a targeted selection of subscribers alongside our database audience. In addition, we created a bespoke landing page to enhance the offering.

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+20 High Profile

Technology and cyber leaders representing Fortune 1000 companies
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5 Star Venue

Sourced by BizClik ensuring a central location in Manhattan


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Stimulating Dialogue

Centered around technology and cyber security


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High Quality

Qualified marketing leads for our partner


Results

Companies Who Attended 

  • JP Morgan Chase & Co
  • Mashreq
  • N2G
  • Berkshire Global Advisors
  • BNY Mellon

Campaign Metrics

Web Ads:

112k Impressions / 0.1% CTR


Newsletter:

21k Impressions / 0.72% CTR

Lead Generation Metrics

MQLS:

26 / 216% Over Target


Unique Companies:

24 / 200% Over Target

"Can't say enough lovely remarks regarding the venue, cuisine, and the overall essence of the event."

Head of Information Security at Mashreq Bank
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"The event was the best of it’s kind I had been to."

CISO & President at AlphaRidge

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"There was lively conversation and everyone who attended was very engaged, very happy with the result."

Senior Security Technical Specialist
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