![](data:image/svg+xml,<svg display="block" id="1893250879" role="presentation" viewBox="0 0 14 16" xmlns="http://www.w3.org/2000/svg"><path d="M 7.232 6.732 L 0 13.466 L 0 0 Z" fill="rgb(23, 32, 38)" height="13.4658px" id="XNWjhX_4W" transform="translate(0 2)" width="7.23242058861px"/></svg>)
Strategic Media Proposal 2027 | Prepared for Coupa
Accelerating Coupa's Global Market Leadership
In Association with
Executive Overview
Powered by AI, BizClik is Coupa's partner of choice for engaging the world's most influential decision-makers across procurement and supply chain.
GLOBAL SCALEABILITY
Executive reach across 18 specialist brands
Horizontal and vertical access into the markets shaping energy technology adoption.
Zero Heavy Lifting
End-to-end campaign management
Strategy, production, activation, amplification, reporting and optimisation handled by BizClik.
Follow the Sun
24/7 global newsroom
Always-on distribution across regions, time zones and search ecosystems.
Content Engine
Amplified Distribution
Digital magazines, newsletters, social, PR and performance amplification working together.
BizClik Solutions
A full-funnel media ecosystem built to move Coupa's from visibility to influence, engagement and pipeline.
Awareness
Magazine Advertising
Website Advertising
Newsletter Sponsorship
Top 250 Report Sponsorship
Consideration
Front Cover Interviews
Thought Leadership
Speaker Slots
Web Articles
Industry Analysis
Engagement
Quarterly Intelligence Reports
Monthly Webinars
Weekly Podcasts
Pipeline & Nurture
Event Sponsorship
Always-On Demand Generation
Nurture Programs
Methodology & Reach
The selected Hub brand anchors the strategy while Spoke brands extend Coupa's message into adjacent decision-making communities.
Interactive Methodology Diagrams
Use the diagram nodes to explore how the selected Hub brand, supporting Spokes and distribution channels move Coupa content from relevance to reach and conversion.
Hub & Spoke Model
PRIMARY HUB BRAND
Supply Chain Digital
The selected BizClik brand anchors the campaign around the most relevant decision-making audience, then feeds connected Spoke brands for wider market reach.
The Hub provides audience fit and editorial context
Spokes extend the same message into adjacent verticals
The model balances relevance, reach and conversion quality
+4M
DataBank Audience
+191K
Monthly Page Impressions
+918K
Monthly Advert Impressions
+111K
Total Newsletter Audience
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Content Engine
One asset becomes multiple channel-native touchpoints
Messaging stays consistent across the journey
Performance can be tracked through to lead outcomes
Coupa campaign asset
A single strategic asset becomes the campaign source material for editorial, webinar, podcast, newsletter, social, PR and lead-generation activity.
18
Specialist Brands
3 Regions
NA, EMEA, APAC
24/7
Global Newsroom
250M+
Executive Audience
Central Hub
Campaign Asset
Central Hub
Campaign Asset
Social & PR
Amplification
Digital
Magazine
Website
SEO Optimisation
Newsletter
Proliferation
Proprietary
Database
Deliverables & Activations
Each activation dynamically adapts to the selected primary Hub brand.
Branding Package
Awareness
Supply Chain Digital Quarterly Branding Package
Includes
Full page advert in each edition of Supply Chain Digital
Leaderboard, tower, and box advert on Supply Chain Digital website
Sponsorship of 1x Supply Chain Digital newsletter per month
Top 100 Reports
Awareness
Front Cover Interview
Consideration
Quarterly Intelligence Reports
Engagement
Monthly Webinar Series
Pipeline & Nurture
Weekly Podcast Series
Pipeline & Nurture
Headline Sponsorship of SupplyChain LIVE
Pipeline & Nurture
Private Events
Pipeline & Nurture
Investment
|
Supply Chain Digital
Pricing shown for selected brand only
Total strategic partnership investment is $600,000 USD for the year for the currently selected Hub Brand. Use the billing toggle to view the adjusted payment amount.
Brand-Specific Investment
All investment figures shown below are based on a single selected BizClik brand.
The pricing displayed reflects one complete annual programme for the currently selected Hub Brand only: Supply Chain Digital.
Should Coupa wish to activate multiple brands simultaneously, a bespoke multi-brand investment package can be created.
$600,000 USD
Total Strategic Partnership Investment
Annual programme value for the selected brand only.
Billing options
Quarterly
$150,000 USD
per quarter, billed across 4 quarterly payments.
Next Steps
We are currently at Proposal Review, the remaining steps are still to complete.
01
CURRENT
Proposal Review
02
PLANNED
Strategy Workshop
03
PLANNED
Deliverable Alignment
04
PLANNED
Contracting
05
PLANNED
Jan 2027 Launch
Addendum: Plan for Rest of 2026
Q3
Webinar
Podcast
Article Series
Q4
White Paper
Event Activation
Top 100 Alignment
Strategic Media Proposal 2027
In Association with
2026-2027 | Prepared for Coupa | © BizClik Media Group | All rights reserved
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