The Power of Collaborative Advertising: How T-Mobile, Ericsson & BizClik Delivered a B2B Sustainability Success

A Multi-Brand B2B Sustainability Campaign with Strategic Content, Distribution, and Measurable Impact

When T-Mobile set out to showcase its sustainability leadership through B2B marketing, it didn’t go it alone.

Instead, the telecom giant partnered with Sustainability Magazine, a BizClik brand and trusted content distribution partner, and brought its technology partner, Ericsson, into a collaborative digital campaign.

The result?

A high-impact, multi-platform execution that highlighted shared sustainability goals while delivering measurable value for all parties involved.

A Shared Vision, Smartly Executed

Ericsson plays a vital role in supporting T-Mobile’s sustainability roadmap, providing the network infrastructure and expertise to help the company reach its Net Zero ambitions.

This campaign presented both companies with the opportunity to showcase that relationship in a performance-driven B2B campaign.

Working with BizClik, the campaign focused on three strategic goals:

• Amplify brand reach across high-intent B2B audiences
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• Increase content engagement through targeted, premium placements
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• Position both brands as industry leaders by demonstrating the impact of strategic partnership to senior decision-makers
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A Multi-Format Storytelling Approach

T-Mobile’s sustainability leadership took centre stage in the April edition of Sustainability Magazine, with a front-cover feature spotlighting Chad Wilkerson, Director of Sustainability and Infrastructure Sourcing at T-Mobile. 

The company report gave a deep dive into T-Mobile’s Net Zero strategy, supported by exclusive insights from Wilkerson.

As a key partner in T-Mobile’s sustainability journey, Ericsson joined the campaign to amplify its role in sustainability-focused B2B marketing.

Through the campaign, partner brands like Ericsson received:

• A double-page advertisement in the company report
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• Brand placement (logo) within T-Mobile’s company report
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• An exclusive video interview with David Hammarwall, Head of Customer Unit for T-Mobile at Ericsson
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• An editorial article repurposed from the video content for extended reach

This multi-format execution moved beyond surface-level promotion. It positioned Ericsson as an authentic voice in sustainability, aligned with a major industry player.

With BizClik’s in-house team of editors, creatives, and marketers, both T-Mobile and its partners were able to create high-quality, executive-ready content, including exclusive video, editorial features, and campaign assets tailored for digital distribution.

Strategic Distribution Across the BizClik Ecosystem

The campaign didn’t just rely on one channel.

It was a multi-channel B2B campaign built for reach and relevance.

Amplified through:

• Editorial placements across four BizClik brands: Sustainability Magazine, Supply Chain Digital, Procurement Magazine, and Mobile Magazine - reaching 500K+ unique website impressions
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• Newsletters: Featured across four editions - reaching 55K dedicated subscribers
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• Organic social: Shared across all brand pages - reaching 200,000 engaged followers
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• Email and PR: Strategic outreach to targeted audiences

This full-funnel approach maximised visibility, reinforced messaging, and supported strong campaign performance across multiple metrics.

Real Results, Real Impact

This was not a brand awareness exercise alone; it was a B2B digital advertising strategy built for outcomes.

Performance included:

• Total Campaign Engagements: 17,400+
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• Digital Magazine Reach: 8,700+ unique readers | 275,000+ pageviews
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• Ad Impressions: 2,000+
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• Company Report Views: 6,000+
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• Video & Article Views: 700+

Insights from the campaign are now informing future activity within Ericsson and T-Mobile’s marketing strategy.

As David Hammarwall noted:

“T-Mobile wants to be a pioneer in driving the sustainability agenda, which BizClik allowed us to showcase.”

More Than Media Spend - A Collaborative Success

This wasn’t a one-sided promotion. It was a smart partnership where:

• T-Mobile led the sustainability narrative
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• Ericsson joined as a paid media partner to amplify its alignment
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• BizClik built the content and distribution strategy to ensure results

This campaign represents a smarter approach to B2B sustainability marketing and digital advertising.

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